As part of a series of set designs for Dutch fashion house Viktor & Rolf  Studio Job created Highway To Hell, an exploration beyond cartoon-themed opulence, favouring a more selective use of quirky detail. A muted complexity defines the recent catwalk’s maze-like backdrop – intertwined roadways running through endless overpasses. Models appear to come off the page, as they walk down the catwalk. Along the way, exaggerated street lamps join oversized street markings.

‘Travelling with Viktor & Rolf in the middle east by car, the roads there are long, dusty, warm and abandoned. At one moment, Talking Heads was on the radio and we thought how cool and important this band was in the eighties,’ explains Job. ‘Road to Nowhere was Rolf’s favourite song. So we got thinking about songs with roads or highways in them. Personally, I’m deranged from David Bowie’s Lost Highway soundtrack is my favourite highway-song. But we all liked Highway to Hell.’

– Job Smeets