During Salone del Mobile Milano 2008, Design House, directed by Li Edelkoort, presented an installation called ‘FARM’. The installation was courtesy of the Zuiderzeemuseum, The Netherlands.

This seminal installation marks a return to the rural elements in design and society and pictures humble stable tools, a spade and fork, milk pitchers and pails, cooking pots and a frying pan that also doubles as a mirror. Farmers of the world clothe, feed and fuel us, this far-reaching movement triggers us to revisit folk and farm mentalities to blend rural and urban styles. Perfectly in tune with our times, Job has created an ode to his country roots in stark contrast with the opulent and monumental ‘Robber Baron’ series designed for the Americans in the same period.

The installation of twenty-four bronze works and six pieces of rosewood furniture evoke the archetypal artefacts of the low lands including Germany, Flanders and The Netherlands. Shown in an almost Calvinistic setting, this raw collection is counterbalanced by a folding fresco screen depicting the ideal of life on the farm in bright and naive colours.